This is a good all-purpose rub, but is especially well suited to brisket. Mix, rub thick and let set. This volume of rub barely covers 1 large full brisket. If you don’t have the full brisket, this will do fine.
Using this recipe as-is, there is little pepper taste or heat to the meat – adjust as needed. Also, it tends to be lacking in salt, play with that – get your flavor to taste before adjusting the salt, it should taste too salty but remember that cooks off with the grease. If you are not brining the meat, you may not need to adjust the salt higher.