If brining, brine 10-12 hours. Rinse before proceeding.
Blot the brisket dry and brush on a light coating of oil.
Apply rub.
Allow to rest until the rub looks moist so it doesn’t fall off.
Cook the meat fat side up.
Smoke at 200° – 225° for 10-12 hours or until the brisket hits an internal temp of 190°.
Take it off the smoker, wrap tightly in foil, wrap in a towel, and put it in an empty cooler for an hour or two to rest. It will still be quite warm when you take it out to serve.